Privacy Policy

This Privacy Policy describes how 7th Avenue (the “Site,” “us,” or “we”) collects, uses, and discloses your personal information as well as your rights and choices regarding such information. Data protection laws distinguish between entities that control the purposes and means of processing information and entities that process information on behalf of other entities. This Privacy Policy applies to information where we control the purposes and means of processing and governs any online services we control that link to this Privacy Policy or offline locations that make this Privacy Policy available to you. Please remember that your use of the Site is also subject to our Terms of Service.

Some regions provide additional rights by law. For region-specific terms, please see below..

• California
• Nevada
• Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, and Virginia

Collecting Personal Information

Information You Provide.

When you visit the Site [or one of our showrooms], we collect certain information you provide to us, such as when you make a purchase, contact us, or sign-up for marketing. The categories of information we collect include::

• Identifiers, including your name, email address, postal address, and phone number.
• Characteristics or demographics, including your age, gender, and country.
• Commercial or transaction information, including records of products or services you purchased, obtained, or considered.
• Payment information, including your payment instrument number (such as a credit or debit card number), expiration date, and security code as necessary to process your payments. This information is processed by our payment processors.
• User-generated content, including content within any messages you send to us (such as feedback, questions, or survey responses) or publicly post on the Site (such as in product reviews).

Please do not provide any information that we do not request.

Information from Your Browser or Device

In addition, when you use the Site (including when you visit our websites, open or click on our emails, or interact with our advertisements), we and third parties we work with automatically collect information from your browser or device.The categories of information we automatically collect include:

• Device identifiers, including your device’s IP address.
• Device information, including your device’s operating software and browser (e.g., type, version, and configuration), internet service provider, and regional and language settings.
• Internet activity, including information about your browsing history and interactions, such as the features you use, pages you visit, content you view, purchases you make or consider, time of day you browse, and referring and exiting pages.
• Non-precise location data, such as location derived from an IP address or data that indicates a city or postal code level.

The types of tracking technologies we use to automatically collect this information include:

• Cookies, which are small data files stored on your browser that save data about your visit. Cookies often include a unique identifier (e.g., cookie #123). We use two types of cookies: session cookies and persistent cookies. Session cookies make it easier for you to navigate our website and expire when you close your browser. Persistent cookies help with personalizing your experience, remembering your preferences, and supporting security features. Additionally, persistent cookies allow us to bring you advertising. Persistent cookies may remain on your device for extended periods of time, and expire on a set expiration date or when they are deleted manually.
• Pixels, (also known as web beacons), are code embedded in a service that sends information about your use to a server. Pixels provide similar functionality to cookies. There are various types of pixels, including image pixels (which are small graphic images) and JavaScript pixels (which contains JavaScript code). When you access a service that contains a pixel, the pixel may permit us or a third party to drop or read cookies on your browser, or collect other information about your visit.
• Device fingerprinting, which is the process of analyzing and combining sets of data elements from your device’s browser, such as JavaScript objects and installed fonts, to create a “fingerprint” of your device and uniquely identify your browser and device.

We use these technologies for a variety of purposes, including to help make our Site work, personalize your browsing experience, prevent fraud and assist with security, perform measurement and analytics, and provide advertising (including targeted advertising). 

To exercise choice around tracking technologies, see “Your Privacy Choices” below.

Information from Other Sources

• Social media platforms with which you interact. For example, when you engage with our content on social media (such as through our brand page or direct messages), we may collect information such as your contact identifiers and any comments you provide. We may also receive additional information from the social media platform that you have authorized the platform to disclose to us. If you publicly reference our Site on social media (such as by tagging us or using a hashtag associated with us in a post), we may use your reference on or in connection with our Site.
• Third-party vendors and related parties that provide services to us, including analytics, advertising, and fraud prevention providers.
• Partners that offer co-branded services, sell or distribute our products, or engage in joint marketing activities.
• Publicly available sources, including data in the public domain.

Information We Infer.

We infer new information from other information we collect, including to generate information about your likely preferences or other characteristics.

Disclosing Personal Information

We disclose the information we collect for the purposes described in this Privacy Policy. The categories of persons to whom we disclose information include:

• Service providers We use service providers to collect and process information on our behalf. Service providers assist us with services such as payment processing, data analytics, marketing and advertising, website hosting, and technical support. To the extent required by law, we contractually prohibit our service providers from retaining, using, or disclosing information about you for any purpose other than performing the services for us, although we may permit them to use publicly available information (as that term is defined by applicable law) or information that does not identify you (including information that has been aggregated or de-identified as those terms are defined by applicable law) to the extent permitted by applicable law.
• Third-party vendors and related parties. Some of the third parties we work with independently control the purposes and means of processing your information. For example, we disclose information to ad networks, technology providers, and other third parties that help provide targeted advertising. For these third parties, we encourage you to familiarize yourself with and consult their policies and terms of

Partners

We disclose information to our partners in connection with offering co-branded services, selling or distributing our products, or engaging in joint marketing or promotional activities.

Affiliates

We disclose information to our affiliates and related entities, including where they act as our service providers subject to this Privacy Policy or use the information in accordance with their own privacy policies.

Merger or Acquisition

We disclose information in connection with, or during negotiations of, any proposed or actual merger, purchase, sale, or any other type of acquisition or business combination of all or any portion of our assets, or transfer of all or a portion of our business to another business.

Security and compelled disclosure

We disclose information to comply with the law or other legal process, and where required, in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We also disclose information to protect the rights, property, life, health, security and safety of us, the Site, or anyone else.

Recipients at your direction and with your consent.

We disclose information where you direct us to or with notice to you and your consent.

Notwithstanding the above, we may disclose non-personal information for any purpose to the extent permitted by applicable law. For details on your rights and choices regarding how we disclose information about you, please see the “Your Privay Choices” section below.

Using Personal Information

We collect and use information in accordance with the practices described in this Privacy Policy. Our purposes for collecting and using information include:

• Providing the Site and services to you;
• Complying with our legal obligations;
• Protecting your vital interests;
• Performing a task carried out in the public interest;
• Securing the Site, and preventing or addressing fraud, breaches of policies or terms, or threats or harm;
• Understanding trends, usage, and activities, including through tracking technologies or surveys, and making business and marketing decisions;
• Communicating with you about updates, security alerts, changes to policies, and other transactional messages;
• Personalizing your experience to show you content we believe you will find interesting;
• Engaging in direct marketing, promotional communications, and non-personalized advertising;
• Engaging in personalized advertising, including Interest-based Advertising;
• Improving the Site and services;
• Fulfilling any purpose at your direction and;
• With notice to you and your consent;
  

In addition, we use your personal information for the following purposes:

• Promotions. When you voluntarily enter a promotion, we collect and use information as set out in the official rules that govern the promotion as well as for administrative purposes and as required by law. By entering a promotion, you agree to the official rules that govern that promotion, and that, except where prohibited by applicable law, we, the sponsor, and related entities may use your name, voice and/or likeness in advertising or marketing materials.
• Analytics. We collect and use information to understand trends, usage, and activities, for example through surveys you respond to and tracking technologies that we incorporate into the Site (such as Google Analytics).

• Advertising. We collect and use information to advertise our products and services. Various third parties such as ad agencies, ad networks, publishers, social media platforms, and technology providers may be involved in this process. For example, we place ads on third party publisher websites and social media platforms. These ads incorporate tracking technologies to help serve the ads, measure their performance, detect ad fraud, limit the frequency of ads shown, and provide insights. If you visit our Site after seeing an ad on a third-party service, tracking technologies on our Site help us attribute conversions and determine how effectively we use our ad budgets. Some of the advertising we engage in may be “targeted advertising,” which is the practice of showing you more relevant or personalized ads based on your activity collected over time and across non-affiliated services. Targeted advertising often involves us incorporating third-party tracking technology into our Site or providing (often hashed) contact or device identifiers to a third party, which then matches common factor between our data and their data (or a partner’s data) to serve ads to you or individuals like you. For example, we incorporate the Meta pixel on our website to serve ads to audiences created by Meta based on the data we provide. We also use audience modeling services, where we and a partner each provide (often hashed) data to a technology provider. The technology provider then matches common factors between our and the partner’s data to allow us to gain insights into audience overlap and campaign performance.

To exercise choice around our collection and use, see “Your Privacy Choices” below.

Third Parties

We offer part of our Site through websites, platforms, and services operated or controlled by third parties. In addition, we integrate technologies operated or controlled by third parties into parts of our Site. Please note that when you interact with third parties, including when you leave out Site, those third parties may independently collect information about you and solicit information about you. The information collected and stored by third parties remains subject to their own policies and practices, including what information they disclose to us, your rights and choices on their services and devices, and whether they store information in the U.S. or elsewhere. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.

Some examples of where you may interact with a third party include:

• Links. Our Site includes links that hyperlink to websites, platforms, and other services not operated or controlled by us. We may get a commission if you purchase a product after clicking on a link on an affiliate’s website.
• Brand Pages and Messaging. We may offer our content through social media. Any information you provide to us when you engage with our content (such as through our brand page) is treated accordance with this Privacy Policy. Also, if you publicly reference our Site on social media (e.g., by using a hashtag associated with 7th Avenue in a tweet or post), we may use your reference on or in connection with our Site.

Your Privacy Choices

Region-Specific Rights

In addition to these rights and choices, you may have rights based on your region. For region-specific terms, please see the relevant sections at the end of this Privacy Policy.

Tracking Technology Management

• Cookies. Most browsers accept cookies by default. You can instruct your browser, by changing its settings, to decline or delete cookies. If you use multiple browsers on your device, you will need to instruct each browser separately. Your ability to limit cookies is subject to your browser settings and limitations.
• Preference Signals. Your browser or extension may allow you to automatically transmit Do Not Track and other tracking technology preference signals, and unless required by law, we do not respond to such signals. Depending on your state, please see the region-specific section below for details on how to exercise your right to opt-out of sales or sharing including by using preference signals.
• Third party opt-out tools. Some third parties we work with offer their own opt-out tools related to information collected through cookies and pixels. To opt out of your information being used by Google Analytics, please visit https://tools.google.com/dlpage/gaoptout. We are not responsible for the effectiveness of their tools.
• Industry opt-out tools for targeted advertising. Some third parties we work with are part of the National Advertising Initiative or follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising, which offer their own opt-outs tools for targeted advertising. For details, visit https://www.networkadvertising.org/choices/ and https://youradchoices.com/control . We are not responsible for the effectiveness of their tools.

Communications

• E-mails. You can unsubscribe from receiving promotional emails by following the unsubscribe instructions at the bottom of the email, or emailing us at support@7thavenue.co with the word UNSUBSCRIBE in the subject field of the email. Please note that you cannot opt out of transactional messages.
• Text Messages and Calls. You can opt-out of receiving texts at any time by texting “STOP” in response to any text message you receive from us or contacting us as set out in the “Contact Us” section below and specifying you want to opt-out of text messages.

Please note that your opt out is limited to the email address and phone number used and will not affect subsequent subscriptions.

Minors

The Site is not directed toward individuals under the age of 13. We do not knowingly collect personal information (as that term is defined by the U.S. Children’s Privacy Protection Act, or (“COPPA”)) from children. If you are a parent or guardian and believe we have collected personal information from children, please contact us at the address below to request deletion. We will delete the personal information in accordance with COPPA.

Data Security

We implement and maintain reasonable administrative, physical, and technical security safeguards to help protect information about you from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. Nevertheless, transmission via the internet is not completely secure and we cannot guarantee the security of information about you.

Retention

When you place an order through the Site, we will retain your personal information for our records unless and until you ask us to erase this information. We retain information for the length of time that is reasonably necessary for the purpose for which it was collected, and as necessary to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements. For more information on your right of erasure, please see the “Your Privacy Choices” section.

International Transfer

We are based in the U.S. If you are located outside the U.S., please be aware that your information may be transferred to and processed in the U.S. or another country where we operate.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. Any changes will be effective immediately upon posting of the revised Privacy Policy. Your continued use of our Site indicates your consent to the Privacy Policy then posted. If the changes are material, we may provide you additional notice to your email address.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@7thavenue.co or by mail using the details provided below:

Grafiti Home, Inc (d/b/a 7th Avenue), 240 W. Ivy, Inglewood CA 90302, United States.

Applicable privacy laws give you certain rights to our collection, use, sharing, and storage of your information, and we welcome your exercise of those rights. For more details, contact support@7thavenue.co.

California

For residents of California, at or before the time of collection of your personal
information, you have the right to receive notice of our data practices. Our data practices are as follows:

• Collection. The categories of personal information we have collected in the past 12 months and the categories sources from which the personal information is collected are set out in the Collecting Personal Information section above. 
• Purpose. The specific business and commercial purposes for collecting and using personal information are set out in the Using Personal Information section above.
• Disclosure. The categories of persons to whom personal information is disclosed, including service providers for business purposes, are set out in the Disclosing Personal Information section above. We disclose the categories of personal information listed in the Collecting Personal Information section above to service providers for business purposes.
• Sales and Shares. Some of our disclosures of personal information may be considered a “sale” or “share” as those terms are defined under California law. A “sale” is broadly defined to include a disclosure for something of value, and a “share” is broadly defined to include a disclosure for cross-context behavioral advertising. We collect, sell, or share the following categories of personal information for commercial purposes: device identifiers, device information, internet activity, non-precise geolocation data, and inferences drawn from any of the above. The categories of third parties to whom we sell or share your personal information include, where applicable, vendors and other parties involved in cross-context behavioral advertising. We do not knowingly sell or share the personal information of minors under 16 years old who are California residents.
• Sensitive Data. Some of the personal information we collect may be considered sensitive personal information under California law. To the extent we collect any sensitive personal information, we collect, use, and disclose it only for the permissible business purposes for sensitive personal information under the CPRA or without the purpose of inferring characteristics about consumers. We do not sell or share sensitive personal information.
• Retention. The criteria used to determine the period of time we retain your personal information is set out in the Retention section above.

Requests

You have the right to exercise choice over your personal information as follows:

• Verifiable Requests: You have the right to:s
  
  • Know what personal information we have collected about you, specifically have the right to know the categories of sources from which personal information was collected, the business or commercial purposes for collecting, selling, or sharing personal information, the categories of personal information that we sold, shared, or disclosed for a business purpose, the categories of third parties to whom w  disclosed
    personal information, and the specific pieces of personal information we have collected about you;
  • Correct inaccurate personal information we maintain about you; and
  • Delete personal information that we have collected from you.

These rights are verifiable rights, meaning that we need to verify your identity before
fulfilling them. To exercise any of these rights, submit a request through our form here (specifying the rights you wish to exercise) or call our toll-free number at +1 (877) 382-7751. We will confirm receipt of and respond to your request consistent with applicable law. To verify your identity, we may require you to confirm receipt of an email sent to an email address that matches our records, provide us with details relating to your history with us, or provide additional information. If we cannot verify your identity, we may deny your request in accordance with applicable law.

• Sales and Shares: You have the right to opt-out of us selling or sharing your personal information to third parties. To exercise this right, click here to manage your technology preferences or turn on a recognized opt-out preference signal, such as Global Privacy Control, in your browser or extension. Please note that when you opt-out through either of the above methods we do not know who you are within our systems, and your opt-out
  will apply only to information collected through tracking technologies on the specific browser from which you opt-out. If you delete or reset your cookies, or use a different browser or device, you will need to reconfigure your settings
• Shine the Light: If you are a customer, you may request (i) a list of the categories of personal information disclosed by us to third parties during the immediately preceding calendar year for those third parties’ own direct marketing purposes; and (ii) a list of the categories of third parties to whom we disclosed such information. To make a request, please write us at the email or postal address set out in the Contact section above and specify that you are making a “California Shine the Light Request.”

Your rights are subject to exceptions and our retention practices. You have the right not to be discriminated against for exercising any of your rights. To the extent permitted by law, rights requests must be exercised through the applicable designated method listed above. You may make a rights request using an authorized agent. Except for rights requests made by opt-out preference signal, we will require written and signed proof of the agent’s permission to do so and we may verify your identity directly with you.

Nevada

We do not sell and will not sell your covered information (as those terms are defined by NRS 603A.340).

Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Jersey, New Hampshire, Oregon, Texas, Utah, and Virginia

Data Practices

For residents of Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, and Virginia, our practices regarding the collection, use, disclosure, and retention of your personal data are set out in the main Privacy Policy above. 

Some of our disclosures of personal data may be considered a “sale” under applicable law, which is often defined to include a disclosure for something of value. We also may process your personal data for purposes of targeted advertising. We do not process personal data for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects concerning consumers. 

Some of the personal data we collect may be considered sensitive personal data under applicable law. We collect sensitive personal data with your consent.

Requests

You have the right to exercise choice over your personal data as follows:

• Verifiable Requests: You have the right to:
  • Confirm whether or not we are processing your personal data, and in some regions, confirm the categories of personal data we have processed;
  • Access your personal data;
  • Correct inaccuracies in your personal data;
  • Delete your personal data;
  • Obtain a copy of your personal data that you previously provided to us in a portable and readily usable format
    

If you are an Oregon resident, you also have the right to obtain a list of the specific third parties to which we have disclosed personal data.

If you are a Delaware resident, you also have the right to obtain a list of categories of
third parties to which we have disclosed your personal data

These rights are verifiable rights, meaning that we need to verify your identity before
fulfilling them. To exercise any of these rights, submit a request through our form here (specifying the rights you wish to exercise) or call our toll-free number at +1 (877) 382-7751. We will confirm receipt of and respond to your request consistent with applicable law. To verify your identity, we may require you to confirm receipt of an email sent to an email address that matches our records, provide us with details relating to your history with us, or provide additional information. If we cannot verify your identity, we may deny your request in accordance with applicable law.

• Sales and Targeted Advertising: You have the right to opt-out of us selling your personal data or processing your personal data for purposes of targeted advertising. To exercise this right, click here to manage your technology preferences or turn on a recognized opt-out preference signal, such as Global Privacy Control , in your browser or extension. Please note that when you opt-out through either of the above methods we do not know who you are within our systems, and your opt-out will apply only to information collected through tracking technologies on the specific browser from which you opt-out. If you delete or reset your cookies, or use a different browser or device, you will need to reconfigure your settings.
• Consent: You have the right to revoke consent previously given to us for the processing of your personal data. To revoke consent, write us at the email or postal address set out in the Contact section above (specifying the consent you wish to withdraw). If you withdraw consent, you may not be able to receive certain services related to that consent.

Your rights are subject to exceptions and our retention practices. You have the right not to be discriminated against for exercising any of your rights. To the extent permitted by law, rights requests must be exercised through the applicable designated method listed above. You may make a rights request using an authorized agent. Except for rights requests made by opt-out preference signal, we will require written and signed proof of the agent’s permission to do so and we may verify your identity directly with you.

You have the right to appeal our decision in response to your request. To appeal, please write us at the email or postal address set out in the Contact section above and specify what you wish to appeal. We will review and respond to your appeal in accordance with applicable law. If we deny your appeal, you may submit a complaint to your Attorney General as follows:

• For Colorado residents: https://coag.gov/file-complaint/
• For Connecticut residents: https://www.dir.ct.gov/ag/complaint/
• For Delaware residents: https://attorneygeneral.delaware.gov/fraud/cmu/complaint/
• For Iowa residents: https://www.iowaattorneygeneral.gov/for-consumers/file-a-consumer-complaint/complaint-form
• For Montana residents: https://dojmt.gov/office-of-consumer-protection/consumer-
  complaints/
• For Nebraska residents: https://www.nebraska.gov/apps-ago-complaints/
• For New Hampshire residents: https://www.doj.nh.gov/citizens/consumer-protection-antitrust-bureau/consumer-complaints
• For New Jersey residents: https://www.njconsumeraffairs.gov/Pages/Consumer-Complaints.aspx
  
• For Oregon residents: https://justice.oregon.gov/consumercomplaints/
  
• For Texas residents: https://oag.my.salesforce-sites.com/CPDOnlineForm
• For Utah residents: https://attorneygeneral.utah.gov/contact/complaint-form/
• For Virginia residents: https://www.oag.state.va.us/consumercomplaintform